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This module allows generating and viewing Top10 Statistics reports. You can generate three types of reports here:

Comparative Report - allows comparing your site statistics to the statistics of any of your competitor sites. Set the competitor by selecting its check box and click Generate. The program will display keyword distribution histograms for both sites - your and competitor's.

The histogram displays the distribution of the keywords on your page and the page of your competitor/partner. Once the report is generated you can compare the selected two sites by any keyword you have specified in the profile by selecting the appropriate item from the Select a keyword combo-box.

Under each histogram there is a column with the detailed information about the distribution of the selected keyword in different HTML elements of the page: Title, Meta Keywords, Meta Description, Body (total), H1, H2-H6, B+Strong, and Alt attribute for images. Note that the line Total in body displays the total number of keywords irrespective of the HTML tag where the word was found, provided that it is within the body of the page.

Top 10 Statistics - generates an extended report of the statistic distribution of keywords on the pages you have extracted with the HTML Extractor module.

• On the left tab select the HTML tags you would like to include into the analysis.
• In the Select Keywords check the keywords you would like to include into the report.
• In the Select Search Engines window select the SE you would like to include into the report

The program will generate an extensive report on the project:

• Occurrence - the number of times the keyword was found in one of the tags on every page analyzed, the average number of the occurrences of the given word on all pages, and the deviation of the received average occurrence from the standard, recommended by our experts.
• Density - the per cent volume of the word analyzed in the total number of the words on pages, the average density of the word occurrences in the text of all pages, and the deviation from the standard, recommended by our experts.
• Prominence - the prominence of the given word on every page analyzed. If the word is in the first position in the tag, its prominence is assumed to be 100%, in the last position - 0%.
• Main Page - the text of the corresponding tag on the site main page. In the text the keyword analyzed is highlighted.

Keyword distribution. Displays the keyword distribution histograms for all pages analyzed in the module. The report can be generated only after the pages have been downloaded and parsed in the Statistics tab. You can select the word for distribution analysis in the Select a keyword combo-box.

Linkage report. This report allows displaying the results of the link popularity check. The report contains the following columns:

• № - the position of the URL in the link results
• Type - one of the following types:
  • Inbound for... - the link on this page points to a page on your site
  • Internal for... - this is a page of your site
• Link - the URL of the page containing link to a page on your site
• Search Engine - the SE on which this URL was found
• Link Status - displays whether this link points to your site or partner/competitor site

History. This tab provides access to all previously generated reports. The reports are grouped by date. You can view reports for certain date by expanding the appropriate tree node and selecting the required report by the mouse pointer.

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