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The program comprises best features of both a tracking counter and a log analyzer. Tracking counter stats will show lower numbers than log analyzer stats. This is not because tracking services record fewer visitors. The reason is that tracking services are stricter in their definitions of a visitor. The reason that tracking counters will report lower traffic numbers than log files is because good tracking services do not recognize the following factors as unique visits or human events:

• Search engines robots visits
• Files downloads
• Information on error status codes (e. g. 404 Not Found, 500 Internal Server Error, etc.)

Besides, server counters are usually very slow, and the counter image is not always able to load, which means that some significant number of visitor will remain unaccounted.

No log analyzer in its turn cannot do the following:

• Distinguish between the visitors coming form the same Internet Service Provider (i. e. Earthlink)
• Distinguish between the visitors working through corporate firewalls
• Track the same user with rotating IP address (i. e. AOL)

To get the full picture of your site clicks activity you need a program and a service that would combine best features of both types of statistics aggregation and analysis.

Log Statistics

Your internet servers create a record of the traffic and information requests in log files. These log files include information on errors, processing time, bandwidth used, visitor IP address, where visitors came from (referred) along with additional information such as operating system or browser used. The Site Statistics software can parse and analyze these files, extracting useful information and presenting it in the form of reports. The Log Statistics module has the following features:

• Support for all popular log file formats - IIS, Apache, W3C, and also support for statistics files, generated by the program
• Extensive reports on visitors, referrers, search engines and keywords, robots visits, bandwidth, visitor paths through site, etc.
• Complete and up-to-date database, containing more than 250 search engines, 150 spiders and 30 download managers
• Customizable log format recognition, which allows analyzing non-standard log files
• Complete geolocation IP addresses database
• Possibility of reverse-DNS lookup, which allows finding out detailed information on every visitor IP address
• Extensive reports help and glossary
• Advertising campaign efficiency report, which allows tracking your pay-per-performance campaigns on search engines and banner exchange networks and calculating the current costs
• Export of keywords and keyphrases into the Site Analyzer module for subsequent analysis of your site by these words and phrases
• Export of referrers into the Site Analyzer module
• Analysis of log files as large as 100 Mb
• Analysis of compressed log files

Tracking Counter

Another method of analyzing your web site activity is to update an optimized reporting database each time a visitor comes to your site. This method requires you to place a
small JavaScript on every web page that is to be tracked. This site visitors only see a small picture on your pages. As visitors surf your site the code places a cookie on their computer so they are tracked as unique. The tracking counter features the following characteristics:

• The statistics, gathered by the tracking counter is completely anonymous, nobody will see it but you
• Flash plugin version detection
• Cookies support detection
• User screen settings detection
• Real-time statistics displayed on the tracking counter picture
• Java and JavaScript detection

Top 10 Analyzer

Site statistics cannot be limited only to visitors tracking. For successful promotion of a site over the web you need to gain high positions on the search engines. Top 10 Analyzer module queries search engines by the words that are important to your site and gets the sites that occupy first positions by these search terms. You can analyze these sites and find out the reasons that allowed them to rank so high: the density and prominence of keywords on these pages, the tags they are embedded into, the referring sites, etc.

• Get the list of sites that occupy leading positions by the words that are important for your site
• Analyze the reasons why these sites rank high on search engines
• Analyze keywords distribution on the pages of these sites and compare them to your site
• Flexible filtering system
• Link popularity check on all major world and regional search engines with the possibility of previewing referring sites
• Five types of reports on all major aspects on search engine optimization

Site Analyzer

The Site Analyzer module allows retrieving information on all pages from your site, getting site structure, site map, analyze your site by the referrer and keywords information, exported from the Log Statistics module.

• Analyze all pages of your site, get detailed statistics on every page, analyze all possible tags
• Analyze the tree structure of your site
• View site map in the form of an interactive chart, which allows studying all page correlations on your site
• Site analysis by the actual keywords and keyphrases, by which users found your site on search engines
• Site analysis by referring pages, from which users came to your site

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