| forward

Most people, companies and organizations put information on the Web because they want it to be seen by the world. Their goal is to have visitors come to the site, feel comfortable and stay awhile. In the case of online businesses, more Web site traffic increases the potential for sales. But how do Web site owners know how often their message is being viewed, which Web pages are most popular, and what attracts the visitors to the site?

Tracking marketing efforts is the only way to know if they have been effective. So before embarking on any search engine or general web marketing, a company needs to learn how to at least glance at the logs and get a general sense of how things are progressing. And ideally, someone at the company should study the logs thoroughly and generate a useful summarization of the trends and tactics to improve traffic flow and sales.

Site statistics are the underlying visitor details of your site. They can tell you things like: where a visitor came from; what key phrases people are using to find your site on search engines; how many visitors have come to your site; what pages people looked at the most and what pages people looked at the least; and how many people signed up for the newsletter, registered, or bought product.  The answers to these and many more questions lie in the Web server log files, but it takes some understanding of the log files and usually a log file analysis program to interpret the abundant data and turn it into useful statistics. But what if I tell you that no log file can record all necessary information you need to get full picture of your site? In such cases businesses turn to counters and use online services to get information, missing in log files. But online services lack privacy, manu people can view them, and even if your statistics is password protected, there is always a chance that someone of your statistics provider company can hand your information over to a third party. With our new Site Statistics software all your problems will be solved. We present a powerful and highly configurable tool for getting your site statistics. The program features not only the log analysis and a server counter, but several modules for search engine optimization as well. For online marketers who want to know more about the conversion rates of their PPC campaigns, such as in Overture and Google Adwords, the program offers a special Advertisement report. This advanced, user-friendly tool allows you to identify your web site visitors by their original source in your pay-per-click campaigns, regardless of the search engine they arrived from. Use Site Statistics to easily learn which of your campaigns (including ad banners and others) delivers the most conversions, i.e. paying customers. But site statistics cannot be limited to tracking site clicks activity. With Site Statistics you get a set of flexible tools for search engine optimization and rank monitoring.

| forward