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In the General Reports tab you can select the type of report you would like to view. You can expand or collapse a tree node by clicking on the '+' symbol against the appropriate tree node. If you right-click on the Selection pane the pop-up menu will appear, where you can select to expand/collapse the current node or all nodes on the pane. There are the following reports available here:

• Report Summary - opens the table with the general information on the period analyzed: date of report generation, number of days analyzed, total number of hits during the selected period, average number of hits per day, total number of visitors, average number of visitors per day, number of unique visitors, total pages viewed, average page views per day, total bandwidth, average bandwidth per day
• General Traffic Report - provides detailed statistics reports on site visits. In the node of this report you can view statistics of user browsers and general visits statistics on the period analyzed.
  • Today's Visits - provides report on the current day (the day of report generation). If you don't analyze the log file for the current day, the values will be set to zeros
  • Last 7 Days - displays information on the last 7 days of the period analyzed
  • Daily - visits report on every day of the period analyzed
  • Hours visits - displays average visits statistics by hours
  • By day of week - displays average visits statistics by days of week
  • By month - displays average visits statistics by months of year
• Referrers Statistics. The referrer log records the URL of the site from which the visitor accessed the current Web page. This information is helpful to determine what pages have links to your Web page and can show how people move around in the site. This report displays information on the pages, containing links to your site, and users coming from these links.
  • External Referring URLs - the report on the external pages (i. e. not pages on your site), that contain links to your site pages. The report contains the following columns:
    • Referrer(s) - the URL of the referring page. The URL is active and you can open it in your browser by clicking it.
    • Hits - displays the number and percentage of visits from this page
    • Pages - the number of unique pages requested from this page
    • Bandwidth - the amount of information downloaded (in Kbytes). See glossary definition for Bandwidth.
  • Internal Referring URL's. Displays the statistics of internal referring pages, i. e. pages, containing internal links. The table fields display the same types of information as in the previous report.

  Each time someone at a site clicks on a link that brings them to your site, the URL they came from is passed into your web server via the browser. This string is called the Referrer and contains both:

  • The domain name of the referring site, eg. search.yahoo.com
  • Any parameters used on the referring site such as search strings or advertising campaign parameters.

  The referrer is a very important component of understanding the behavior of your visitors since it reveals what attracted the visitor to click a link and come to your site. If the referrer is an advertising partner it's even more important because you're probably paying to receive those visitors.

  This Report gives a top list of the URL referers of a Web Site. This report contains information only about top external URL referers. The external referers are reported with the target that is the URL of the page where the hyperlink is linked to. The information is of a great importance when calculating the efficiency of advertising campaign or partner links exchange.

  • External Referring Hosts. This report displays statistics on the sites (not pages) from which the users came to your site. This report does not give information on separate pages of referring sites. You can view all referring pages on one site separately by clicking a link in this report. The report on all URLs from the given site will be opened separately.

  This report is much like the Most Popular URLs report, except that URLs here are grouped by domain names thus displaying the total number of clicks to your site from the referring site. In case of dynamic sites this information is very useful, since different users, coming form the same page will have different referers. For example, if the site uses SESSION_ID to track visitors, the same page may have different URLs.

  • Internal Referring Hosts. This report contains information on the referring domains (subdomains) within your site. For example, in the domain name office.microsoft.com , "office" is a subdomain of the larger second-level domain "microsoft.com."
  • Top Level Domains - displays statistics on top level domains of referring sites. See glossary definition for Top Level Domain.
• Search Engines. Displays information on visitors, coming from search engines, keywords and keyphrases they use to find your site, and search engine robots, spidering your site.

The program contains ultimate and the most up-to-date database of search engines. When the user searches on search engine, say Google, the URL of the results page contains information about this particular search. The referer field of the log file contains the full google address that led to your site, including the search keywords used. This is precious information, and it works with most other search engines as well. Using the data, mined from the search engine referers you can estimate the optimization level of your web site, decide which keywords give your site the most traffic and on which search engines.

• Search Engines Statistics - displays information on search engines, from which people came to your site.
• Keywords Statistics - displays information on keywords by which people found your site on search engines
• Keyphrases Statistics - displays information on keyphrases by which people found your site on search engines
• Spiders Visits - displays information on search engine robots visits, indexing your site. See glossary definition for Spider.
• Pages Statistics. This report contains information on pages, visited by users, site entry and exit points, single access pages (pages, a visitor opened but didn't follow any links on them) and user paths through the site.
  • Requested pages - displays information on pages, visited by users.
  • Entry Points - displays information on pages, where users most often start browsing your site. The Entry Points gives you the top pages (or other non-graphic requests) that visitors first saw when they came to your site. Knowing where users are entering your site can help you understand what their first impression is. As a rule it is your site start page, but for visitors, coming from search engines it may be any page of the site.

  The Top Entry Points report gives you the top pages that visitors first saw when they came to your site. Knowing where users are entering your site can help you understand what their first impression is. Many times you will find that your home page is not the most common entry point as you may have thought. Using this information you will usually see that a few of your pages comprise the majority of entry points. By selecting these top pages, you can make sure that important business agendas (such as your online store) are prominently presented to users when they first find your site. Essential site design determines that your website should have a limited number of well-crafted entry points, where visitors will find the introductions to your services and links to pages of increasing detail. For most sites it makes sense to have just one entry point, called the homepage, where a navigation bar and/or site-map can begin. Sometimes entry points, especially when picked up by search engines, will be indicative of what users are trying to find on your site. If users seem to be coming in at the wrong place, you might want to consider reorganizing your site or work on improving your search engine listings to better represent the information your site is meant to convey.

  • Exit Points - pages, where users most often stop browsing your site. The majority of exit pages are probably indicative of the destination of the visitor; what he was looking for. If you can identify certain exit pages that are obvious end-points to a search, then you might want to make navigation to those pages more prominent to help visitors find them.

  The Top Exit Point report can be used to understand the visitors' goals. The majority of exit pages are probably indicative of the destination of the visitor; what she was looking for. If you can identify certain exit pages that are obvious end-points to a search, then you might want to make navigation to those pages more prominent to help visitors find them, particularly if you have high-ranking exit pages that do not show in the top of the Entry Points report.

  If you have downloads on your site, then you will almost certainly want these to rank high in the Exit Points report. You want your visitors to find them because, presumably, they are the reason you built your web site or they are your major source of income.

  • Single Access Pages - this report shows you the web pages on your web site that are getting just one look; i.e. a user comes to your web site, visits that page, and then immediately leaves.

  Some visitors will only see a single page. They enter at a point and exit from the same page. If you are delivering content in individual pages to your visitors, then this might be a good thing. Your users will be happy to find the content they need in one step and will remember to use your site in the future. On the other hand, if you are dependent on maintaining visitors' attention, this could be indicative of problems in design, content or search engine listings. The Single Access Pages report highlights which pages on your site were the entirety of a visit for one or more visitors.

  • Paths Through Site - displays information regarding the entry and exit behavior of visitors to your site, as well as pathing information relating to their surfing habits once they access your site. These report items are useful for analyzing how visitors enter or exit your site, especially if there is a marketing or advertising campaign that targets a particular page or file.

Between the entry and exit points visitors will often view many other pages on your site. We can collect the entire path each visitor takes to allow you to understand how visitors use your site (which may be surprisingly different than you had intended in the design.) For example, you might be very interested in where users go next after they look at their basket in your online store. Do they check out? Leave the site? Return to browse or search for more items? Using the Top Paths Through Site report , you may be able to see common paths followed by visitors to your site. For small sites, the Top Visit Path report will often contain one or two very common paths with the rest being insignificant. On large sites, you will notice that there are generally so many routes to so many destinations that none of them stand out in particular.

• Downloads Statistics. Displays information on the types of files that are downloaded by users most often, most requested folders, downloads traffic, sites that refer to download files on your site and downloaded images.

The Downloads report shows which downloadable files were most frequently downloaded during the specified report period. It helps you determine which downloads on your site are popular and which are not. For example, a high number of visits to your site but a low number of downloads may indicate that people are not motivated to try your product. Also, a high number of downloads but a low number of sales may indicate that you are not reaching your target market. This report can help you refocus your marketing efforts. This report can also help you assess your present and future bandwidth needs by showing trends in your downloads.

• Requested File Types - displays information on file types that are downloaded most often (including images, executable files, CSS, Flash and Java objects, etc.)
• Requested Folders - displays information on the folders that were accessed most often
• Traffic by Downloads - displays information on the amount of downloaded information for every file
• Referrers by Downloads - displays the information on the sites or pages, containing links to your download files
• Requested Images - displays information on the downloaded images.
• Audience Report. Provides information about people visiting your site: IP information, which can be queried for its WHOIS status, information about the country of visitor, region and city of visitor, etc.
  • IP Statistics - the information about the IP addresses of users
  • Visitors (Server Counter) - information on users visiting your site extracted from log file, created by Site Statistics PHP counter
  • Audience by Countries - displays information about visitor countries of origin
  • Audience by Regions - displays information about visitor regions
  • Audience by Cities - displays information about visitor cities
• Advertisement Report. This report helps you understand and estimate the effectiveness of the advertisement campaigns you conduct on banner exchange networks and pay-per-click sites. Using this report you can calculate the cost of your campaign independently of the advertiser. To view this report you need to set up the campaign details in the Program Settings first.

The Advertisement report allows setting up filters for fine tuning of advertisement reports. The program will calculate the current value of your advertisement campaigns on every site and/or pay-per-click search engine. Depending on the type of pay-per-performance campaign you are signed into the program will discriminate between the unique site visitors and hits, made on your site.

• Catalogs and Services. This report provides information on user visits from most popular directories and catalogs such as Yahoo Directory or Dmoz and mail services such as Hotmail or Yahoo Mail.
  • Visits from Directories - displays information on visits from directories. The report comprises information about the page where the visitor landed, the address of the referring directory page, how many visitors came from this directory and the bandwidth, transferred by server.
  • Mail Services Statistics - displays information about visits from mail services (for example, information on users, clicking links in their incoming mail). The report comprises information about the page where the visitor landed, the address of the referring mail page, how many visitors came from this service and the bandwidth, transferred by server.
• Conversion Statistics. This report will be generated only if you have provided information on the pages where visitor conversion happens, i. e. pages, that user loads after he has placed an order on your site.
  • Visitors Conversion Report - contains information on the conversion pages, IP addresses of users that placed orders on that pages, dates and detailed information about the path the user has made to the conversion page. To view user path click Conversion Path >> link in the report.
• Partner Sites Statistics. This report contains information about visitor s coming from your partner sites, i. e. sites with which you exchanged links. This information is only available if you provide partner site information in Program Settings.
  • Partner Links performance - contains information on partner link: where visitors came from, number of hits, number of unique visitors and bandwidth transferred by the server.
• Systems. This report provides information about user software and hardware configuration.
  • Browsers - displays information about user browsers
  • Download Managers - displays information about download managers, used for downloading files from your site.
  • User Agents - displays information about user agents of your site visitors
  • Browser Language - displays information about the default language of your browser
  • Operating Systems - displays information about the user operating systems
  • Screen Resolution - displays information about user screen resolution
  • Time Zones - displays information about user time zones
  • Cookies support - displays information whether user browsers support cookies
  • Java Support - displays information about user browser Java support
  • JavaScript Support - displays information whether JavaScript support is enabled in user browsers
  • Frames Usage - displays whether on the reported site frames are used
  • Flash Support - displays information about user browsers Flash Support
  • Flash Version - displays information about user browsers Flash plugin version
  • Color Depth - display information about user screen color depth settings
• Top10 Reports - provides access to cropped versions of some of the reports (the number of entries in each report is limited by 10). There are the following reports here: Top 10 Referrers by hits, 10 Last Visitors to the site, Top10 Popular Pages, Top 10 entry Points, Top 10 Exit Points, 10 Most Active Countries, Top 10 Single Access Pages, Top 10 Clients with Pages, Top 10 User Paths Through the Site, Top 10 Most Popular Images.
• Access Statistics. This report provides information about server response codes, error referrers (pages, that contain links to non-existing pages on your site) and HTTP errors. See glossary definition for Status Code Definitions.
  • Response codes - report on server response codes to user requests
  • 404 Error Referrers - report on pages that contain links to pages on your site that were either removed or renamed. The server returned Error 404 response.
  • HTTP Errors - requests, to which the server returned 400 - 417 responses
• Glossary - glossary of terms, used in the report
• Report Help - the explanations to the report

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