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Why is Link Popularity important?
Link Popularity is important to several groups for different reasons. Link Popularity (a concept mostly pioneered by Google) is important to the major search engines because it provides one of the strongest methods available for delivering highly relevant search results. If a search engine cannot deliver useful and relevant information to its users, those users will find another search engine. For the website owner or operator, Link Popularity becomes a strategy or tactic that can be used to boost site referrals and develop new online relationships. Market researchers and analysts are interested in Link Popularity because it provides a real-time marketing performance metric that is based on an index of independent and publicly available data sources (i.e. Google, FAST, Alta Vista, AOL, MSN, HotBot).
Can you explain Google reindexing? How often does it happen?
Google indexes every site in its database on a fairly frequent basis. Most sites get indexed anywhere from each day to once every few months, depending on the size of their site, its PageRank™, and the rate at which the site's pages are updated with new content.
How long should I wait before my PR improves?
PageRank updates are done on a fairly sporadic schedule. You can normally see an update within 1 to 3 months but sometimes it may be longer. Remember however that you should see changes in your rankings in the search engines way before you see the PageRank bar update.
What is the difference between link and affiliate marketing ?
Affiliate marketing is a type of commission-based marketing, where a site provides a link to your product and service in return for a percentage if any visitor they send you makes a purchase. With link building, there is no commission.
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