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SEO

Meta Tag Editor

Internet Marketing

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Meta tag Editor allows editing most standard meta-tags as well as editing and adding your own tags and inserting them into one or multiple pages simultaneously.

You can fill some of the fields automatically by pressing Auto button. The program will extract values of the existing meta-tags from the current profile and insert them into the appropriate fields. If you have other project saved on your computer, you can export meta-tags from their settings. To do this click Meta Tag Editor - Populate from ProjectPopulate from Project and select the project you would like to extract meta-tags from. You can extract meta tags from an existing file saved locally by clicking Meta Tag Editor - Populate from filePopulate from file and browsing to the desired file. Finally, you can extract meta tag values from an existing page on the internet via HTTP protocole by pressing Meta Tag Editor - Populate from URLPopulate from URL. Enter the URL of the page and click Meta Tag Editor - Populate from URLPopulate from URL .

There are three tabs on this module: General, Advanced and Save to files.

General tab

Meta Tag Editor - general tags

This tab provides editing options for most common meta tags.

Title - the title of the page. It appears on the Title bar and is very important for ranking high in the search results.

Keywords - this meta tag was intended to be used for keywords with special relevance for the page. Every keyword used here should occur at least once in the text of a page, otherwise it is not regarded important by search engines.

Description - the description of the content of the page. Some search engines will display the description when they list results from a search. If you do not include this tag, then the engine will simply list the first words on the page - which is not always very meaningful.

Author - the name of the author of the page.

Reply to - If you require to make your contact details know in the web page code (which is indexed by some specialist Search Engines) this is the place to put them. Coupled with the Copyright Tag this gives a complete set of information about the author, useful if a statement such as "...without prior permission from the author" is set down in the Copyright Meta Tag.

Refresh - specifies an alternative URL to load and a delay in seconds before the browser automatically reloads the document.

Copyright - typically an unqualified copyright statement. Most common use is to document its status and owner (company/organization etc).

Revisit After - Request that the Search Engine spider returns to the web page to re-index or catalogue it again should come to your website for re-indexing. Useful for sites that change content on a regular basis.

Classification - indicates what topic or subject area your web site can be listed under. Select the appropriate category for your site in the combo-box.

Link to Contents - the link references a document serving as a table of contents.

Link to Help - the link references a document serving as a site help.

Expires - the date and time after which the document should be considered expired. Controls caching in HTTP/1.0. In Netscape Navigator, a request for a document whose expires time has passed will generate a new network request (possibly with If-Modified-Since). An illegal Expires date, e.g. "0", is interpreted as "now". Setting Expires to 0 may thus be used to force a modification check at each visit. To set expiration date click on the Meta Tag Editor - Set Expiration period button and select the date and time in the dialog, then press OK.

Distribution - designates the scope of distribution of your document. This can be used for content control. Web servers will not service a Local document to web visitors.

Robots - contains instructions that a Search Engine Spider program (an automated program that is sent to your web site to collect information so that the site can be included in its database index), follows when it visits your web page/site. There are several methods/combinations but sticking the theses four will produce the same results.

Options:

  • INDEX,FOLLOW: Index and catalog the web site and all pages linked to it
  • INDEX,NOFOLLOW: Index and catalog the web page but ignore any links to other pages
  • NOINDEX,FOLLOW: Do not index or catalogue this page but index and catalogue any linked from it
  • NOINDEX,NOFOLLOW: Do not index or catalogue this page or any pages linked from it

Charset - addresses the issue of what abstract characters may be part of an HTML document.

See on the Internet: HTML Document Representation

Language - This meta tag identifies the language of the context. You can edit the tags into any valid language and country code.

Page Caching - Specifies the action of cache agents. Possible values:

  • Public - may be cached in public shared caches
  • Private - may only be cached in private cache
  • no-cache - may not be cached
  • no-store - may be cached but not archived

Generator - tells what web publishing tool (program) you used to create the web page it is not a necessary tag element so you do not have to use it, but, most web creation programs will use it for you anyway.

Window Target - specifies the named window of the current page; can be used to stop a page appearing in a frame with many (not all) browsers.

Advanced tab

Provides editing functions for some of the advanced meta-tags:

Meta Tag Editor - advanced tags

Abstract - The Abstract META tag is very similar to the description Meta tag, except its an abstraction or a brief summary of the description META tag. Generally the Abstract META tag is a one line sentence which gives an overview of the entire webpage. Although search engines do not as often use this tag, it is a useful complement to search engines that read the first few lines of text of your webpages.

Pics Rating - The PICS enables labels (metadata) to be associated with Internet content. It was originally designed to help parents and teachers control what children access on the Internet, but it also facilitates other uses for labels, including code signing and privacy.

To select PICS category for your site click PICS Rating Editor. Enter the URL of the site you want to label into The URL of the site to be labeled. Specify the scope of a restriction in this window:

Label is for a whole site or branch (gen true) - if you select this option, the rating will be applied to the whole site or a certain branch of it. Example:
When you type "http://www.yoursite.com" in "The URL of the site to be labeled" field, the rating will be applied to all pages within "http://www.yoursite.com". And if you enter the following URL: "http://www.yoursite.com/products", the rating will be applied to all pages within the "http://www.yoursite.com/products" branch, but it will not be applied for pages in another branch of the same site, say: "http://www.yoursite.com/downloads"

Label is for a specific page (gen false) - if you select this option, the label will pertain only to the page, the URL of which is specified in "The URL of the site to be labeled" field.
Label applies only to the page that carries it (no gen statement) - If you select this one, the label will only be applied to the page in which this meta tag has been inserted. In this case you do not need to enter a URL.

Next, you'll have to look through the following sections and determine what kind of content is present at your site or page:
Chat, Language, Nudity & Sexual Material, Violence, Other Topics.
There is a "None of the above" variant in each section. Select it when your site contains no material listed in this section. When this variant is selected for a certain section, you will not be able to select any additional topic under this section.
When you are done with selecting topics presented at your site or page, press "OK" to generate the final value for the PICS Rating meta tag.
<META NAME="pics-label" CONTENT="(pics-1.1 'http://www.icra.org/ratingsv02.html' l gen true for 'http://mysite.com' r (cz 1 lz 1 nz 1 vz 1 oz 1) 'http://www.rsac.org/ratingsv01.html' l gen true for 'http:// mysite.com' r (n 0 s 0 v 0 l 0))">

This program supports two standards: RSAC and ICRA.
RSAC is an older standard, which it is supported by Internet Explorer. ICRA is a modern standard, so the program covers 99% of all browsers.
http://256.com/gray/docs/pics/rsac.html
This page offers a brief introduction to the RSAC standard.

To get an idea of the ICRA standard, please visit:
http://256.com/gray/docs/pics/icra.html

See on the Internet: Platform for Internet Content Selection (PICS)

Comments - The comment tags can be used anywhere in an HTML document. It is used to be able to read HTML code easier and make notes to yourself. Anything between the <!-- and --> and is not printed as part of the HTML page, but can still be viewed in the HTML source. It is notable in relation to search engines because search engines have been known to index comment based text. You can add the values of Title, Keywords and Description meta-tags if you select appropriate check-boxes below the Comments filed.

Custom Meta Tag - you can edit your own meta-tags and add them to the program database. The typical structure of any meta-tag is <meta name="name" content="content">. This feature is especially useful when new standards are introduced. To create a meta tag click Meta Tag Editor - Add meta tagsAdd Meta Tags. To modify your meta tag click Meta Tag Editor - Edit meta tagEdit Meta Tag. To delete the tag from the program database, click Meta Tag Editor - delete meta tagDelete Meta Tag.

Dublin Core

This tab allows visually creating and editing Dublin Core meta tags. The Dublin Core Metadata Initiative (DCMI) is an organization dedicated to promoting the widespread adoption of interoperable metadata standards and developing specialized metadata vocabularies for describing resources that enable more intelligent information discovery systems. Each of 15 Dublin Core elements consists of ten attributes. The elevents are following:

Element Name: Title Element Name: Creator Element Name: Subject Element Name: Description Element Name: Publisher Element Name: Contributor Element Name: Date Element Name: Type Element Name: Format Element Name: Identifier Element Name: Source Element Name: Language Element Name: Relation Element Name: Coverage Element Name: Rights
Label: Title
Definition: A name given to the resource.
Comment: Typically, Title will be a name by which the resource is formally known.
Label: Creator
Definition: An entity primarily responsible for making the content of the resource.
Comment: Examples of Creator include a person, an organization, or a service. Typically, the name of a Creator should be used to indicate the entity.
Label: Subject and Keywords
Definition: A topic of the content of the resource.
Comment: Typically, Subject will be expressed as keywords, key phrases or classification codes that describe a topic of the resource. Recommended best practice is to select a value from a controlled vocabulary or formal classification scheme.
Label: Description
Definition: An account of the content of the resource.
Comment: Examples of Description include, but is not limited to: an abstract, table of contents, reference to a graphical representation of content or a free-text account of the content.
Label: Publisher
Definition: An entity responsible for making the resource available
Comment: Examples of Publisher include a person, an organization, or a service. Typically, the name of a Publisher should be used to indicate the entity.
Label: Contributor
Definition: An entity responsible for making contributions to the content of the resource.
Comment: Examples of Contributor include a person, an organization, or a service. Typically, the name of a Contributor should be used to indicate the entity.
Label: Date
Definition: A date of an event in the lifecycle of the resource.
Comment: Typically, Date will be associated with the creation or availability of the resource. Recommended best practice for encoding the date value is defined in a profile of ISO 8601 [ W3CDTF ] and includes (among others) dates of the form YYYY-MM-DD.
Label: Resource Type
Definition: The nature or genre of the content of the resource.
Comment: Type includes terms describing general categories, functions, genres, or aggregation levels for content. Recommended best practice is to select a value from a controlled vocabulary (for example, the DCMI Type Vocabulary [ DCT1 ]). To describe the physical or digital manifestation of the resource, use the FORMAT element.
Label: Format
Definition: The physical or digital manifestation of the resource.
Comment: Typically, Format may include the media-type or dimensions of the resource. Format may be used to identify the software, hardware, or other equipment needed to display or operate the resource. Examples of dimensions include size and duration. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of Internet Media Types [ MIME ] defining computer media formats).
Label: Resource Identifier
Definition: An unambiguous reference to the resource within a given context.
Comment: Recommended best practice is to identify the resource by means of a string or number conforming to a formal identification system. Formal identification systems include but are not limited to the Uniform Resource Identifier (URI) (including the Uniform Resource Locator (URL)), the Digital Object Identifier (DOI) and the International Standard Book Number (ISBN).
Label: Source
Definition: A Reference to a resource from which the present resource is derived.
Comment: The present resource may be derived from the Source resource in whole or in part. Recommended best practice is to identify the referenced resource by means of a string or number conforming to a formal identification system.
Label: Language
Definition: A language of the intellectual content of the resource.
Comment: Recommended best practice is to use RFC 3066 [ RFC3066 ] which, in conjunction with ISO639 [ ISO639 ]), defines two- and three-letter primary language tags with optional subtags. Examples include "en" or "eng" for English, "akk" for Akkadian", and "en-GB" for English used in the United Kingdom.
Label: Relation
Definition: A reference to a related resource.
Comment: Recommended best practice is to identify the referenced resource by means of a string or number conforming to a formal identification system.
Label: Coverage
Definition: The extent or scope of the content of the resource.
Comment: Typically, Coverage will include spatial location (a place name or geographic coordinates), temporal period (a period label, date, or date range) or jurisdiction (such as a named administrative entity). Recommended best practice is to select a value from a controlled vocabulary (for example, the Thesaurus of Geographic Names [TGN]) and to use, where appropriate, named places or time periods in preference to numeric identifiers such as sets of coordinates or date ranges.
Label: Rights Management
Definition: Information about rights held in and over the resource.
Comment: Typically, Rights will contain a rights management statement for the resource, or reference a service providing such information. Rights information often encompasses Intellectual Property Rights (IPR), Copyright, and various Property Rights. If the Rights element is absent, no assumptions may be made about any rights held in or over the resource.
Dublin core Meta Tag generator

The left window displays the names of Dublin Core elements. Every tree subnode contains element refinement. Refinements are available only to some of the elements. The window Content allows editing meta tag. If the element is to be created according to a scheme all necessary options appear (date, language).

<link rel="schema.DC" href="http://purl.org/DC/elements/1.1/" />
<META NAME="DC.Title" CONTENT="Element Title " />
<META NAME="DC.Creator" CONTENT="Webmaster" />

Save to files

Meta Tag editor - Save tags to files

On this tab you can insert the selected meta tags into HTML files. To select HTML files for inserting meta tags do the following:

  1. Select local or network drive where your HTML files are located.
  2. Select folder. Open folder by double-clicking on it. You can drag folder and drop it directly into Selected Files window, which will add all .htm and .html files contained in this folder to the list. If you select Include subdirectories check box files from subdirectories will also be added.
  3. Select files. You can do it by double-clicking them or dragging and dropping into Selected Files window. By default only files with extensions .htm and .html are displayed in this window. You can add or remove file types to be displayed by configuring Meta Tag Editor - File FilterFile Filter option. To Click on the Meta Tag Editor - File FilterFile Filter button and in the Select File Extensions dialog check the extensions you want to be displayed. You can select all extensions in the list by clicking Meta Tag Editor - Check allCheck All. To clear the selection, click Meta Tag Editor - UncheckUncheck All. To add a new extension type it into the edit line without the dot and hit Enter or click Meta Tag Editor - Add buttonAdd. To remove the extension from the list check it and click. To clear the list, click Meta Tag Editor - Clear ListClear list .
  4. In the Selected Files window you can view the list of files you have added by now. You can delete an item by double-clicking on it. You can select multiple items by Ctrl+clicking them, and then delete them at once by pressing Meta Tag Editor - Remove SelectedRemove selected entries. To delete all items in the list click Meta Tag Editor - Clear ListClear list.

Options. You can select the following options for Save to files tab:

  • Make backup of edited pages - the program will create backup files for the edited ones so you can restore the originals if anything goes wrong. They will be placed in the same folder with the original ones and have the same filenames but have the extensions .bak.
  • Convert refresh meta tag to JavaScript - the program will insert JavaScript refresh code instead of the standard meta-refresh tag.
  • Remove the previous meta-tag if replaced with a blank one - the program will insert all the meta tags you have selected and remove all other meta tags in the target file if you have not configured them
  • Replace all meta tags - the program will replace the existing tags and add the new ones
  • Insert only Meta tags that are currently not present in the source file -

You can view all tags in the file if you click Meta Tag Editor - View Headers View Headers.

After you have configured all meta-tags and selected insert options, press Meta Tag Editor - Insert TagsInsert Tags.

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